So, what makes a good brandable name?
There are no ‘rules’ as such when it comes to brand names, however there are some guidelines that i like to follow before registering any potential brandable names.
- Make sure your brandable domain name is short, catchy and memorable.
- Does your brandable domain name pass the ‘radio test‘? IE if someone was to say your brandable domain name on the radio would the person listening to it be able to instantly spell it? examples where brandable domain names do not pass the ‘radio test‘ Phax, fax, facks, facts, phacts and phacks they are all pronounce the same but are spelt differently. Be careful when choosing a brand domain name that doesn’t pass the radio test as you could lose traffic to similar domains.
- Try and avoid similar sounding brandable domain names to existing brands as again you could lose traffic and also find it difficult to establish your brand over theirs.
- You need to choose whether you want your brandable domain name to give the impression of which goods or services you supply or whether you just want a totally unique brandbale domain name. For instance if you owned an ‘App Development Company’ you could use a brandable domain name such a BuzzingApps which would instantly give the impression that your company is involved in the ‘App Industry’. Alternatively you could use a unique brandable domain name such as Istello. Both options can work very well for your brand.
- If you find the brandable domain name that is perfect then i urge you to check to see whether there are any existing ‘Trademarks’ for that name prior to registering,. It would be terrible if you had paid for all your marketing literature, website, merchandise etc with your new brand name only to find that someone else owns the rights to it and you have to start all over again. If you want to check if a brandable domain name has an existing trademark i would recommend using Trademarkia.com
- Be as creative as you can. As you may be aware most of, if not all of, the ‘real’ single dictionary words are all taken in the .com extension. So perhaps make up a totally new word? Check out my available brandable domain name lists to see some examples.
- Try different techniques to find that perfect brandable domain name. Blending different words together like Quote + Automatic and you come up with the brand name Quotatic (available) or Excite + Mental and you have Excitemental (mine). You could also try and add some letters to an existing word to make it unique Quote + IO gives you Quoteio (Available). Why not add a prefix or suffix to your word to see what you can come up with like Quote + Tek and you have QuoteTek (Available) or Extreme + Quote and you have ExtremeQuote (Available).
I hope these guidelines help you to find your perfect brandable domain name. If not you can always have a look through my available brandable domain lists and see if there is anything there still available that would suit well.